Paul Rand

Has Paul Rand's stock fallen these days? Is that because those that picked up his style have become so prominent (I'm thinking the great Saul Bass for one)? Or because his insistence that design should be seen as art conflicts with the practical realities of designers working today? Perhaps it's just the fact that he could practise his art while satisfying hard nosed large corporations, while most struggle to produce work they can be proud of when chasing the whims of their clients. Whatever, both his work and writings are essential. Check out any of his own books, rather than books about the man and his works written by others, and you're sure to smile at most that you see or read. If you haven't got the time for that, check out the short film above that uses quotes from the man himself with animation based on his work, most notably the charming children's books that he created with his wife.

Update: some related links:
- view those children's books online
- the final logo?