Flat and Boring

The Evening Standard reports how the 'compact' nature of the Olympics is causing problems, especially as regards trying to find suitable venues for the 'rural' events, like mountain biking and 3 day eventing, close to the capital. Now England is not a huge country, and allowing a few choice events to escape from London and nearby counties wouldn't really dilute the games, would it? Of particular concern is how an 'unchallenging' site and course has been proposed and rejected for the Mountain Biking. Over the last decade the UK's reputation for mountain biking has improved greatly with overseas visitors, admittedly with England falling behind Wales and Scotland, and showing the whole world a flat and boring track at the Olympics could set this back and would do nothing for future tourism prospects. Tourism you say? Yep, I've bumped into a few people who have visited the UK to mountain bike, esp from Europe. Okay, we don't have the alps, but we do have trails that are open all year around and offer a huge variety of experiences. We don't want the message going out that cycling off-road in the UK is about riding around flat easy trails.

"london" Olympics logo unveiled

Are we being patronized by the patrons of the games? Will the headline event be the race to the bottom?

London Olympics kills Olympic event in London

It was already know that London's only reputable Mountain Biking race venue would be lost for the period of the Olympics, but there are now suggestions that it will never be restored.

read about in on Bikemagic

Mexico '68 - London '12

I've always envied the "completeness" of the ID work Lance Wyman did for the Mexico 68 olympics. That often copied font expanded out to form everything, from Bridget Riley style posters to the wayfinding system, and informed the whole look and atmosphere of the games in a way no other Olympics ID has come close to.


Now what can London offer?

I imagine Johnston's Underground font could be used to cement the London connection, but as the broadly simular Gill Sans has been used for recent games I hope the effort is made to develop something new and distinctive.

Wolff Olins have been awarded the work, lets wait and see what they come up with.