Friday, August 04, 2006
Mexico '68 - London '12
I've always envied the "completeness" of the ID work Lance Wyman did for the Mexico 68 olympics. That often copied font expanded out to form everything, from Bridget Riley style posters to the wayfinding system, and informed the whole look and atmosphere of the games in a way no other Olympics ID has come close to.
Now what can London offer?
I imagine Johnston's Underground font could be used to cement the London connection, but as the broadly simular Gill Sans has been used for recent games I hope the effort is made to develop something new and distinctive.
Wolff Olins have been awarded the work, lets wait and see what they come up with.