Sunday, September 17, 2006

original modern

Peter Saville's influence on Manchester's civil image has started popping up all around the city, ready for the Labour Party conference. I haven't got any photos I'm afraid, but the look is also starting to be integrated into the web presence of some public bodies and a quick search should find you examples of it in use. Interestingly the treatment is being used in a very non prescriptive way, with all the disparate arms of public provision in Manchester allowed, or even encouraged, to use the elements provided in different ways. So the stripes motif, reminiscent of the work of Paul Rand and more latterly Paul Smith, appears in combination with many different logos and typefaces. Whether this free and easy approach was taken for practical, political or design reasons would be interesting to know.